Our story begins with you
Finding inspiration for your new build or remodel fuels excitement for your project. But searching for what you need to fulfill that inspiration often falls flat. It can even turn your project into a disappointment. That’s what inspired us to create Hausera.
We’re setting out to make an online destination for kitchen and bathroom fixtures. We want it to inspire both professionals and homeowners. But most importantly, we want to take that inspiration and excitement and make it quicker and easier to fulfill. We’re constantly working to perfect our vision of creating the ultimate online kitchen and bathroom showroom experience. As technology changes, and as we learn more about your needs and wants, we will continue to evolve and improve our site and services.
How we are unique
Everything we do is meant to give you a better shopping and buying experience. Whether you’re the DIYer, a contractor, a designer, or a homeowner working with a contractor or designer, we know that if every touch point is smoother, the entire process is more satisfying. We also know we can’t fix all of your pain points. But there are some we can improve. We’re constantly working to make the experience even better — to make it easier to buy the highest quality products that are tailored to your budget and style. All so you can have peace of mind and turn your inspiration into reality.
How we will do it
When your project is complete, you should look back and feel confident in the choices you made. To help bring your vision to life while limiting some of the disappointments and challenges along the way, we created an online experience specifically with homeowners and professionals in mind.
How we describe Hausera
Hausera offers a curated, online kitchen and bath shopping experience designed to empower homeowners and design pros. Created specifically for the home remodeling market, Hausera is founded on the twin concepts of pride and joy – the pride one feels by acting on inspiration and executing a remodeling vision, and the joy of achieving that vision on budget and taking pleasure in the result for years. With deep kitchen and bath product expertise, Hausera provides a tailored and curated shopping experience that helps homeowners and design pros find the perfect products for bringing their design inspirations to life.
Designed for homeowners
We have expert staff trained to give you the support you need to find the perfect products within your budget. Service combined with a tailored online experience provides peace of mind that your project will go smoothly. We’re also working on perfecting in-home delivery and offering industry leading return and payment options.
Designed for professionals
No one understands the pain points of the building and renovating process more than those imbedded in the industry every day. Our dedicated account management, the ability to schedule deliveries, and our customized support materials will help keep your projects moving seamlessly. We’re also working on special pricing, loyalty rewards, referral bonuses, and an ambassador program that will help stretch your budget and exceed your customers’ expectations.
The Hausera origin story
Hausera was created in 2019 by eImprovement LLC, which was founded in 2003 as a direct-to consumer kitchen and bath product online retailer. Leveraging the expertise, market knowledge, and partnerships developed during eImprovement’s 16 years of operation, Hausera was founded with a mission to fill the market gap between the endless sea of choice offered by big box online retailers and homeowners’ desire for a more curated shopping experience.
Modern online shopping presents a perfect storm of choice anxiety. Too many choices exhaust consumers, make them unhappy, and can make them postpone a decision indefinitely. Psychologists and economists who study the issue of “choice overload” find that as the number of options increases, the level of certainty people have about their choice decreases, and the likelihood that they will regret their choice increases. As Americans struggle to sort through the massive volume of choices available to them, Hausera aims to reduce these very frustrations of homeowners and design/build professionals and help them find the perfect products for bringing design inspirations to life.
Hausera’s extensive market research confirms these pain points. For homeowners, managing project and cost expectations, interacting with contractors, and frustrations with product ordering and delivery are very common. For design/build professionals, managing products and budgets, managing homeowner expectations and interactions, and frustrations with product ordering and fulfillment are most common.
By reinventing how homeowners and design/build professionals shop for and buy kitchen and bath products, Hausera offers a curated, intimate online shopping experience to help them overcome the overwhelming array of options in a remodeling project. With deep industry expertise, Hausera offers kitchen and bath products at a full spectrum of price points, helping homeowners act on their inspirations and achieve their visions for their projects.
Specifically created for the home remodeling market, Hausera’s philosophy is based on two key principles: the pride one feels by acting on inspiration and executing a vision, and the joy of achieving that vision on budget and taking pleasure in the result for years to come. For homeowners, Hausera offers a broad selection of products with options for every style and budget. Its expertly chosen product collections allow customers to visualize products within designed spaces. For design/build professionals, Hausera offers dedicated account managers, professional and volume discounts, a referral program, and an ambassador program that help expand client bases and grow portfolios.
Meet Our Team
Sean Hayes - General Manager
Sean Hayes is the general manager at Hausera, a new kind of online kitchen and bath shopping experience designed to empower homeowners and design pros with a curated shopping experience.
With more than 18 years of experience in the IT industry, Hayes is responsible for the e-commerce company’s vision and business strategies, operations, and financial performance.
Hayes previously served as Hausera’s head of technology, where he set the strategic direction for Hausera’s e-commerce platform and oversaw all IT operations and development of new features, customizations, and enhancements to Hausera.com.
Before joining Hausera, Hayes served as the chief technology officer at BuySeasons, Inc., an online retailer of costumes, accessories, party supplies, and party décor. While at BuySeasons, he assembled a team of IT professionals for engineering, implementing, developing, and managing the company’s three e-commerce sites: BuyCostumes.com, BirthdayExpress.com and CostumeExpress.com. Hayes began his career at Fastenal, a wholesale company that provides fasteners, hardware tools, and other construction, industrial, and safety products. As the first technical employee at Fastenal, Hayes was the first to map the company’s inbound and outbound Electronic Data Interchange (EDI) transactions used in e-commerce. Hayes grew up in Cedarville, Wisc., and earned his bachelor’s degree in mass communications from Winona State University. He resides in Waukesha, Wisc., with his spouse, three children, and bulldog, Rosie.
Wesley Ward - Vice President of Marketing and Merchandising
Wesley Ward is the vice president of marketing and merchandising at Hausera, a new kind of online kitchen and bath shopping experience designed to empower homeowners and design pros with a curated shopping experience.
Recognized as a leader in the marketing technology industry, Ward has a 10+ year record in the retail industry of achieving double-digit revenue growth in digitally-enabled Fortune 500 and mid-sized B2B and B2C organizations. Joining Hausera in 2017, Ward is responsible for increasing Hausera’s brand equity and growing its market awareness, as well as executing its strategic marketing initiatives, partnerships, and promotions that further the company’s business goals.
Before joining Hausera, Ward served as director of integrated marketing strategy and technology at Grainger, a national distributor of industrial supplies and equipment, from 2013-2017. At Grainger, he led a team of 11 marketing professionals to successfully transform the company’s marketing function from a team focused on tactical production to a strategic partner using data and analytical insights to maximize customer value across both online and traditional channels. Ward devised and executed the company’s first integrated marketing plan, and created innovative, multi-platform marketing programs for healthcare, manufacturing, commercial, and government verticals, as well as small to mid-sized businesses.
Before Grainger, Ward managed email marketing at Sears, planning and executing strategic, multi-channel marketing campaigns to drive revenue for Sears’ online business unit; managed marketing and advertising at Arlington (Ill.) Park Racecourse; coordinated Capital One’s and Cadillac’s event marketing programs in college sports and music/arts; and managed sports marketing programs for several General Motors business units.
Sarah Borden - Relationship Marketing Manager
Sarah Borden joined Hausera in September 2017. As the Relationship Marketing Manager, Sarah leads direct, content, and social marketing.
Prior to joining Hausera, Sarah served as the marketing technology expert at Bader Rutter, a full-service B2B advertising agency based in Milwaukee, WI. During her tenure at the agency, Sarah managed marketing automation strategy and lead generation efforts across several large clients. Before Bader Rutter, Sarah served as the channel marketing manager for a large regional bank focusing on direct marketing and retail promotion from 2005-2011.
Sarah earned her bachelor’s degree in marketing from Carroll University, and earned her master’s degree in business administration from the Lubar School of Business at the University of Wisconsin-Milwaukee.
Carly Franzen - Relationship Marketing Analyst
In May 2019, Carly Franzen joined Hausera as the Relationship Marketing Analyst. Carly assists in managing Hausera’s marketing automation platform and influencer marketing program.
Before joining the Hausera team, Carly was a Marketing Intern at Sikich, a leading professional services firm. While at Sikich, she supported business development efforts through market research and competitive analysis. Carly also assisted in improving the quality of CRM data for enhanced lead generation.
Prior to Sikich, Carly was a Marketing and Events Assistant at the Wheaton Park District. She assisted in the promotion of annual Park District events and several special facilities. She was also responsible for creating marketing collateral for community-wide communications.
Carly graduated with a Bachelors of Business Administration in Marketing from Benedictine University in 2019.
Our marketing team oversees all editorial production on Hausera. The Hausera editorial team works alongside merchandising to ensure all editorial guidance is accurate and well-researched to provide the consumer with the optimal learning experience.
Our team accepts editorial contributions that have a well thought through perspective on home and kitchen spaces. We often discuss the most suitable products for desired style types. Or discuss the most suitable products based on certain product categories. All contributions are reviewed and edited by the editorial team. All bylines for authorship goes to “The Editorial Team” when published.
We take pride in what we offer to our customers. Our pride goes above and beyond offering the world’s best kitchen and bathroom hardware. At Hausera, our team is constantly educating ourselves on the latest trends and technology that power modern homes. Hausera is member of the NKBA (National Kitchen & Bath Association) as well as the Interior Design Society.
Visit our Press page for recent press coverage and our media kit.